The business plan is the foundation for what you are starting; it gives you direction as to where you are taking your organization and it gives you milestones to measure your progress. The other very important thing about a nonprofit organization’s business plan is that you can use it for grant review as well.

Included within your strategic planning section and your marketing plan are key items that will appeal to funders. Here is where you’ll talk about business growth and development. This will be essential information for grant makers to review. More than likely, they will be reviewing these sections of your business plan to determine your other means for establishing financial stability. Funders are looking for organizations that want a hand up to grow and invest in, not an organization that is looking for a hand out and total dependence.

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