While you may think, you’re starting a nonprofit business for the community and that’s your target audience. The community has a make up that you should get to know well.

What does your target audience do for a living? Where do they live? What are they asking for that the community isn’t providing? How can you provide? What will make them want it from you? How will this improve their lives? I could keep going on, but you get the idea.

In order to gather this information, you really need to do some field reconnaissance. Create a brief questionnaire, and then poll people. Attend town hall sessions, homeowner association board meetings, or any other venue that will give you access to the people in your targeted community. If there isn’t one, then organize it. Listen to what the people are saying, and if appropriate ask a question that may lend itself to research for your project. (Be appropriate, otherwise you’ll just turn off your targeted community.)

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